Hi Everyone! My name is Morgan Murray and I am the founder of Kuleana Culture. And that's my husband Jono in the picture :)

I created Kuleana Culture in 2025 because I saw a very big problem to solve and solution to that problem. Billions of dollars of active wear are sold every year. This active wear is made entirely of plastic. There is also tons of additional plastic involved in the lifecycle of these products. And some, not all, but some is made unethically. Some of this active wear is made in countries that have absolute disgusting, nightmare, heartbreaking labor practices. This is why all Kuleana Culture's products are made in Canada.

In addition to the sever environmental and health problems that plastic poses, I really do not like the way the fabric feels on my skin. Yuk! I can't stand it. And it's amazing how these companies have convinced us that plastic is breathable. That is an oxymoron.

You may ask- why do some of Kuleana Culture's have spandex in them then? Spandex is plastic. Here's the thing- the only way to get stretch in clothing is with spandex. And if the clothes are not stretch nobody will buy them and hey won't serve as a replacement for the Lululemon's and Alo's of the world. Then we are right back in the same position- there needs to be a replacement for polyester/nylon athleisure. So I figure that a 95% reduction in plastic is a very good start.